Axway — Global Brand System

Axway is a global enterprise technology company specializing in API management and secure data exchange. I was brought in to bring visual consistency to a product suite that had grown through acquisition — multiple customer-facing systems, each built on a different framework, each looking like a different company.

The core challenge was that Axway's customer-facing products had grown through acquisition — several support systems and portals built on different frameworks, each with its own visual language. I unified the branding across all of them, starting with a consistent login screen and navigation header that established a shared identity regardless of what was running underneath. That single throughline brought coherence to a fragmented product experience.

The work required buy-in from multiple product teams, each with their own codebase and priorities — so the solution had to be practical to implement, not just visually correct.