Creative Services & Marketing Design Leader

Creative services and marketing design leader with 20+ years guiding projects from concept through production — coordinating cross-functional teams, maintaining brand consistency, and managing campaign execution across digital, print, and traditional channels.

Areas of Expertise

Core Capabilities

Creative Team Management

Managing in-house creative teams and coordinating with external agencies and vendors to execute marketing campaigns at scale. Experienced in workload prioritization, production workflow management, and maintaining brand standards across all deliverables and channels.

Campaign & Marketing Communications

Executing integrated marketing communications campaigns across email, social, digital, and print. Experienced in developing templating systems, standardizing communication materials, and coordinating multi-channel rollouts — ensuring consistent brand messaging across every channel and audience.

Web & Digital Production

Building and managing responsive websites and digital properties from concept through launch. Experienced coordinating between design, development, and marketing stakeholders to deliver brand-consistent digital communications on schedule.

Digital Experience Design

Supporting background in interface and experience design, applied to digital communications, campaign landing pages, and web properties — complementing broader marketing production and brand communications work.

Print & Production Coordination

Coordinating print, packaging, signage, and large-format production across vendor relationships. Experienced in file preparation, dieline management, color standards, and managing production timelines from proof through press-ready delivery.

About

Background & Experience

I bring more than 20 years of experience leading creative operations and managing end-to-end marketing communications across healthcare, food and agriculture, technology, and publishing. I’ve held formal management roles at McDill Associates (Design Manager), FastPencil (Creative Lead), and West Marine (Prepress Manager) — in each case leading creative initiatives, coordinating stakeholders and vendors, and maintaining brand standards across teams and channels.

My focus is creative operations and communications production: developing brand systems and templates that scale, coordinating multi-channel campaigns from brief through delivery, and managing communication materials across digital and print. I work closely with marketing and communications leadership to align creative output with organizational goals — keeping concurrent projects organized, on brand, and on deadline.

Experienced managing multiple concurrent projects, balancing deadlines, stakeholder needs, and production requirements across digital and print channels.

I’m fluent in Adobe Creative Suite and experienced with project management tools including Trello, Confluence, and Jira. Whether a project calls for campaign coordination, production oversight, or cross-functional creative leadership, I can guide it from brief through final delivery.

Testimonials

What People Say

I worked with Matt on a variety of packaging and communication material design and production projects. Matt is very knowledgeable as well as personable, guiding the process to ensure expected creative outcomes.

Diana (DeVincenzi) McClean

Director of Marketing and Communications, Mission Produce

I find it refreshing to work with someone who knows how to tackle big projects while staying calm, focused and creative all while delivering outstanding work.

Jennine Dureau

Marketing Manager, TurboTax

Matt is an incredibly designer who works hard to identify/solve for customers’ pain points. His designs for critical and heavily used functionality were well received and had a lasting impact on the product adoption.

Abishek Aurora

Director of Product, Credit Karma

Matt is a very creative individual. His knowledge of design as well as production techniques and crafts is invaluable and enables him to participate from start to finish on every project. From book covers to website and page design, Matt’s creative sense is remarkable and invaluable.