Design & Production

Production designer with 20+ years delivering pixel-perfect, brand-compliant assets across print, packaging, and digital — fast, precise, and built for volume.

What I Do

Core Capabilities

Production Design

Preparing print-ready files, mechanicals, and production-ready artwork for print, packaging, and large-format. Expertise in dielines, color management, variable data printing (VDP), vendor coordination, and press-ready file delivery.

Digital Marketing

Designing brand-compliant assets for email campaigns, social media, and landing pages. Experienced in template production and delivering consistent assets at volume across multiple formats.

Web Design

Designing and building responsive websites and web applications from concept to launch. Experience with small business, e-commerce, and content-driven sites.

User Experience Design

Interface design background spanning enterprise SaaS, fintech dashboards, and browser extensions.

About

Skills & Experience

My production expertise includes preparing files for offset and digital printing, large-format signage, and packaging design. I create die-lines, mechanicals, and production-ready artwork while coordinating with vendors and conducting press checks for quality assurance. I’ve produced marketing collateral including banners, rack cards, apparel graphics, and trade show materials. I’m also experienced in InDesign Data Merge — taking structured spreadsheet data and flowing it into designed templates for variable data printing (VDP), personalized mailers, and high-volume asset production.

I’m a hands-on creative professional with deep expertise in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat) and Microsoft Office Suite (Word, PowerPoint). My background spans creative services management, leading design teams, and executing projects from concept through final delivery.

On the digital side, I build responsive websites using HTML/CSS, JavaScript, and modern frameworks like Astro and Tailwind CSS. I’ve developed and maintained sites on WordPress and Shopify, handling everything from theme customization to platform migrations. I manage SEO optimization, Google Analytics, and email marketing campaigns to drive engagement and conversions.

I leverage AI-assisted workflows including Claude, ChatGPT, and image generation tools to accelerate creative output. Whether it’s project management, asset library organization, or cross-functional collaboration, I bring both creative vision and technical execution to every project.

In User Experience (UX) and User Interface (UI) design, I’ve led projects for enterprise web applications, browser extensions, and SaaS platforms—conducting user research, taking ideas from whiteboard sketches to Figma prototypes, and maintaining design systems. I’ve also designed book covers and managed brand standards across global teams.

Testimonials

What People Say

I worked with Matt on a variety of packaging and communication material design and production projects. Matt is very knowledgeable as well as personable, guiding the process to ensure expected creative outcomes.

Diana (DeVincenzi) McClean

Director of Marketing and Communications, Mission Produce

Matt is an incredibly designer who works hard to identify/solve for customers’ pain points. His designs for critical and heavily used functionality were well received and had a lasting impact on the product adoption.

Abishek Aurora

Director of Product, Credit Karma

Matt is a very creative individual. His knowledge of design as well as production techniques and crafts is invaluable and enables him to participate from start to finish on every project. From book covers to website and page design, Matt’s creative sense is remarkable and invaluable.

Bruce Butterfield

CEO and Founder, The Wittfield Group

I find it refreshing to work with someone who knows how to tackle big projects while staying calm, focused and creative all while delivering outstanding work.