FastPencil — Creative Lead

FastPencil was a cloud-based self-publishing platform — authors wrote, formatted, and distributed books in print and e-book form through it, with print-on-demand and distribution to Amazon, Barnes & Noble, and Ingram. As Creative Lead, I designed the web application, the built-in cover-creation tools authors used to produce their covers, and the marketing site.

I set the design system for the authoring workspace and cover tools, and built print production standards — trim sizes, bleed, spine width — into the cover templates so files came out press-ready. I also worked on the white-label version of the platform used by other small publishers and enterprises.

The role moved between UI design, print production, and marketing creative — collaborating with product and engineering on the authoring tool, and with marketing leadership on campaigns and sales materials.