Walk Santa Cruz

Walk Santa Cruz is a historical walking tour business I founded in 2025. I developed the complete brand identity, website, and all marketing materials from the ground up.

The website was built using the Astro framework with Tailwind CSS, featuring FareHarbor booking integration and connections to multiple booking platforms including Airbnb Experiences, GetYourGuide, and Viator/TripAdvisor.

My role encompasses all aspects of the business’s digital presence: brand development, web design and development, content creation, promotional assets, and ongoing digital marketing and SEO optimization.